How Much Should You Spend on Google Ads in 2026?

The most common question we get from new clients is not "will Google Ads work" — it's "how much do I need to spend to find out." The honest answer depends on three variables: your average order value, your industry's typical CPC, and how much data your account needs to exit the learning phase.

Start with your target CPA

Before setting a budget, calculate what you can afford to pay per conversion while remaining profitable.

Industry benchmarks

E-commerce accounts often start seeing signal at $3,000–$5,000/month. B2B SaaS and legal, where CPCs run higher, typically need $5,000–$10,000/month.